Why Pushers* Are So Frustrating To Play, and
What To Do About It...
*aka "dinkers", "moonballers", "junk ballers", and "hackers"
If you've been struggling against opponents who just get everything back over and over without any pace...

And you've tried lessons, clinics, camps, and YouTube videos only to lose to the same annoying players over and over...

Then what you're about to read is going to be extremely eye opening and encouraging to you. 
The "Secret Weapon" Of Defensive Opponents
The long, boring rallies can be maddening. Ball after ball floating back to your side of the court. 

It seems like no matter how good of a shot you hit they're able to chase it down, make an ugly swing, and find a way to get it back. Over and over, game after game, hour after hour. 

It's enough to make any player go crazy with frustration! 

These opponents make you feel like a worse player than you really are, especially when you lose to them consistently. 

What's the secret to their success?

They understand and take to heart the most fundamental of all tennis wisdom: if you can make just ONE more shot than your opponent then you win. There are no bonus points for style, technique, power, or cutest outfit. 

Unfortunately their application of that wisdom results in annoyance, aggravation and anger for you and countless other players. 

But it doesn't have to be that way. 
You've Tried These Solutions, And They Don't Work
Every tennis player having to endure defensive opponents has attempted to deploy the following two strategies, usually resulting in failure:

The first is the one that we want SO badly to work: make the pusher pay for their defensive ways by putting shots away with power and authority. 

What could possibly be more satisfying than blowing ball after ball past these aggravating opponents so they can no longer execute their frustrating game style effectively? 

Unfortunately, most of the time tennis players try this approach the unforced errors start piling up quickly. The end result: beating yourself in embarrassing fashion, and giving the match to your defensive opponent without them really having to "earn it". 

The second strategy most commonly used is usually just as unsuccessful: trying to beat the pusher at his or her own game. 

This plays right into the hands of your defensive opponents! They've spent years, maybe even decades honing their game style, and you think you're going to top them using the same tactics? 

Unlikely. 

Even if you do, is it worth it? The match will last hours, and you won't be proud or satisfied with your performance. 

The bottom line is this: if you don't know how to effectively deal with defensive players they take all the fun out of tennis. 

Good news. You're about to learn exactly what's needed to not only beat these players consistently, but dominate them. 
The 5 Elements REQUIRED For Success Against Defensive Opponents
The truth is you won't ever be consistently successful against pushers, dinkers, moonballers, and other defensive opponents without ALL FIVE of these tools in your tool box:
  • Element 1: Accuracy And Consistency - First things first. If you can't maintain a solid rally from the baseline then defensive players will eat you for lunch. Without the ability to exchange a steady rally ball back and forth you'll beat yourself in no time. 
  • Element 2: Baseline Power - Once you can rally toe to toe with a good pusher offense is needed to put them out of their comfort zone. Otherwise you're just hoping to beat them at their own game which is a recipe for disaster
  • Element 3: Converting on Short Balls - If you're steady from the baseline and throw a pusher off balance with good power then a short balls are inevitable. STOP wasting those opportunities by dumping the ball into the net or spraying it wide and long. 
  • Element 4: A Winning Strategy - Against some opponents you can play "hit and pray" tennis, hitting random shots and hoping they screw up first, but not against defensive players. They're too steady. You need a clear plan of attack to have any chance of winning consistently. Period.
  • Element 5: The Mindset For Success - Fact of the matter is most tennis players go into a match against defensive opponents with the exact opposite mindset that they should, which sets them up for failure right out of the gate, even if they have the right technical tools. 
Missing any one or two of the above elements leaves you vulnerable and a smart opponent will quickly pick up on what you're missing so they can exploit it. 

There's a reason why defensive opponents are so universally loathed: they're really good at figuring out how to win! 

You won't beat them over and over on accident. You need to develop all the tools necessary to put them in their place, or they'll continue to give you fits. 

That's where this special coaching program comes into play:
The Solution To ALL Of These Frustrating Rivals
It doesn't matter what "flavor" of defensive opponent you face, Pusher Domination will guide you through a process of learning, practice, and proficiency of new skills that will transform your game and give you a brand new ability to win. Here are just some of the opponents that you'll learn how to quickly and easily dispatch of:
  • Players who absorb your pace and power, floating everything back with zero energy. 
  • Players who draw every point out as long as possible resulting in marathon matches. 
  • Players who seem to suck you into their own style of play and away from your own. 
  • Players who sucker you into beating yourself so they don't have to actually earn the match. 
  • Players who have unconventional or even ugly techniques yet seem to always win. 
  • Players who force you to try attacking shots until you finally miss and beat yourself. 
  • Players who have no offense of their own and instead rely completely on consistency. 
  • Players who are quick, have a great footwork, and seem to get everything back. 
  • Players who play a style that makes you bored and impatient. 
  • Players who use lots of different spins, heights and depths to keep you off balance. 
  • Players who give you lots of short, weak shots that you end up missing. 
  • Any many more!
Powerful Results From A Proven SYSTEM
So what's inside the program? 55 video lessons organized into 5 different phases that will guide you step by step to your best tennis ever:
Phase 1: Consistency

You won't ever have success against defensive opponents (or any other quality players for that matter) without a solid foundation of consistency that everything else can be built on top of. 

Within these lessons you'll learn how control works, and be guided through a step by step progression of drills that will train your forehand and backhand groundstrokes for pinpoint accuracy. 

Finally, you'll learn strategic patterns of play for both singles and doubles that will automatically raise your level of consistency. No more giving away points after aiming for the wrong target.

Phase 2: Baseline Power

Once you're able to keep shots in play reliably you MUST develop weapons to push defensive opponents off balance, otherwise your matches against them will be long and frustrating. 

These videos will teach you about the kinetic chain so that you can create loose, fluid, "easy power" on both your forehand and backhand side. 

No more muscling through your groundstrokes frantically trying to create offense which results in piles of unforced errors. You'll be able to hit big, powerful shots without losing control!

Phase 3: Short Sitter Success

Once you start generating "easy power" from the baseline (Phase 2) your opponents will begin coughing up short, weak sitters consistently. Time to convert on them!

These videos will take you step by step through, the positioning, swing technique, footwork patterns, and practice keys needed to put away short sitters consistently. 

The result: actually make your opponents PAY for giving you those offensive opportunities instead of complaining about them like most of your peers. 

Phase 4: Winning Strategies

Having all of the technical tools is great, but if you don't know where to aim, when, and why you'll be driving without a road map which makes consistent success unlikely. 

These strategy lessons will teach you the foundational principles needed for success against defensive opponents, give a specific "Plan A" to follow, and 8 additional strategies to employ. 

The result: you'll never step foot onto a tennis court again against a defensive opponent without a clear, concise plan of attack which will boost your confidence and success tremendously. 

Phase 5: Mindset

Without the right mindset and attitude heading into matches against defensive opponents even the right technical tools and strategies can fail you. 

Unfortunately the tennis community has treated this type of opponent like a 2nd class citizen on the tennis courts which is a big part of why they're so successful...

This section of coaching will teach you how to avoid the negativity and excuse making that typically goes along with having to play a pusher. You'll walk into these matches with a new outlook which will give you much more success!

How Your Game Will Transform
Follow the Pusher Domination system and I guarantee amazing results. What will you learn and what changes can you expect when you put into action what you learn inside the program? 
  • 7 simple progressions that will re-build your groundstroke technique (both forehand and backhand) for incredible precision and consistency. 
  • What the single biggest "power killer" is on your groundstrokes and how to train it out of your swings. 
  • How to swing with smooth, easy power from the baseline so you can effortlessly blow shots past your opponents. 
  • "Hitting where they're not is a great strategy against pushers, right? Wrong! You'll learn why and what simple patterns to use instead for strategic success. 
  • The WORST mindset that a tennis player an have going into a match with a defensive opponent and what attitude you should have instead. 
  • The truth about how to swing hard at short sitters without beating yourself with unforced errors. 
  • Why many players completely misunderstand how to create big power with their forehand and backhand, and how you can do it correctly. 
  • A special formula that will give you a solid "Plan A" against defensive opponents so you can have more success right out of the gate. 
  • What strategy you should NEVER use to try and beat pushers, dinkers, moonballers, junk ballers and hackers. 
  • The single most important element to creating pinpoint accuracy with your groundstrokes, and how to practice it all by yourself. 
  • Why blaming defensive players for your loses is TERRIBLE for your overall development, and what mindset to have instead. 
  • 9 easy, specific strategies that you can mix and match to defeat your defensive opponents the very next time you step on the court with them. 
  • And much, much more!
World Class Coaching In Your Pocket
So how does this program actually "work"? 

After completing the registration form you'll be asked to choose a user name for the Pusher Domination membership website. 

This is where all of the coaching videos are conveniently organized by phase and topic:
You can login to the membership portal to watch and review the coaching videos from absolutely any device: your home computer, office computer (I won't tell), Android phone or iPhone, and Android tablet or iPad. 

Not only are all of the videos compatible with any computer or handheld device but you can freely download them as well in any quality you prefer, all the way up to 4k resolution (double the quality of full HD). 

All this means you have the ultimate flexibility and convenience to learn when, where, and how you want. Whether you're on the court, in your living room, or traveling every lesson will be at your fingertips. 
Who Am I And Why Should You Listen To Me?
Tennis became an obsession for me the moment I discovered it at age 11. I competed in high school and college while completing the four year "Professional Tennis Management" program offered by Ferris State University in partnership with the USPTA. 

After graduation in 2004 I went right to work teaching full time at some of the most prestigious clubs in the United States including Congressional Country Club in the Washington DC area. 

Even though my job was at an incredible club and I was on the court constantly I started to become frustrated. So few of my students shared my passion for improvement and learning. Most wanted a "quick fix" while others didn't want to learn at all and treated my lessons like a social hour. 

It was out of this frustration that Essential Tennis was born in 2008. I worked hard to grow it on the side and in 2011 I was able to quit my teaching job at Congressional to pursue my dream of world wide impact full time. Since then my videos have been viewed more than 31 million times on YouTube where Essential Tennis is the largest instructional tennis channel in the world with over 96,000 subscribers. 

I'm now privileged to have helped over 6,000 players in 144 countries through our digital coaching programs and Essential Tennis has become a worldwide leader in online tennis improvement. Creating systems of learning like Pusher Domination is my passion and I continue to work hard at my own ability as an instructor and coach. 

I know beyond a shadow of a doubt that Pusher Domination will work for you, but you don't have to take my word for it:
What My Students Have To Say
Every lesson within the Pusher Domination course plays a crucial role because it fits into a comprehensive system for success against defensive opponents. 

This isn’t a dump of “tips and tricks” like most of what you get online, its a step by step program just like the ones that I create for my one on one, "VIP Intensive" coaching students. 

These students invested $10,000 or more to spend time with me in person and receive a process to follow that transforms their results and sets them on a path to long term improvement. 

Here’s some feedback from a few of those VIP Intensive students:
"In my experience, Ian is second to none..."
"Working on my tennis game with Ian at Essential Tennis has led to a transformation of both my strokes and the approach I take to improve my tennis. Ian has opened my eyes as to what is needed to transform and make enduring changes to my serve, volleys, approach shots and ground strokes." 

"For each of these strokes, he has helped rebuild my strokes on solid foundations by following the progressions he laid out. The progressions capture the key steps in the process that are required to actually achieve lasting improvement. Of course, by doing the hard yards on the practice court the changes come more quickly." 

"In my experience, Ian is second to none at giving recreational tennis players a holistic step by step process to make meaningful improvement to their game. Keep on swinging." 

Dr. Sean Murphy

Australia
5.0 NTRP
VIP Intensive Student
"Ian has a unique ability..."
“ Ian has a unique ability of being able to break down the key components of a stroke and then teach it to you step by step . He insists on you practicing the correct form first as a shadow swing and then using a ball. He realizes that it is critical to develop the correct muscle memory before one can attempt to learn a new stroke correctly or make a change to an old stroke. Ian carefully moves you forward through the steps sequentially, giving you a new step as you are ready to take on a new challenge."

Sharon 

BC, Canada
4.0 NTRP
VIP Intensive Student
"I've taken weekly lessons for 30 years but..."
"There are moments in our lives that we can look back upon and appreciate a decision we've made that has created a significant change. One such change occurred when I started taking lessons with Ian. I've taken weekly lessons with local pros for the past 30 years but recently I discovered Essential Tennis. Wow! Who knew it was possible to improve with instructions via the Internet and videos?"

Yodie 

Oregon
4.0 NTRP
VIP Intensive Student
Unbeatable Instructional Value
Learning all of the skills inside Pusher Domination from a world class coach who has the expertise to write you a step by step process for improvement would take dozens of lessons and cost thousands of dollars.  

Thanks to the power and convenience of digital video Pusher Domination will give you the ability to work step by step through the same kind of improvement process that I create for my personal students at a small fraction of the cost: only $97.

If you go to your average, run of the mill local teaching pro you'll only be able to take one or two lessons for that same financial investment. More importantly, those lessons won't be nearly as effective as the Pusher Domination system. I know because I used to work in the club industry and 90% of those pros are in a "tips and tricks" mindset day in and day out, working hard to keep members coming back for more. 

Not only is learning all of the different skills within the Pusher Domination course impossible in just one or two lessons with your local pro, but taking lessons the old fashioned way doesn't give you the ability to revisit, and review everything for the rest of your tennis career, either. All of my online courses come with unlimited, lifetime access to every single lesson. 

Plus, if you register today I'm going to throw in two incredibly powerful bonuses:
  Register Today To Receive These Incredible Bonuses:
BONUS 1 - "Net Finisher Formula"
So you've developed the baseline consistency, power, strategy and mindset needed to go toe to toe with the best defensive players at your local courts...

That's great, but what happens when they cough up that short ball and draw you into the net?

If you don't know how to convert on net points successfully then we're back at square one: hitting shot after shot back to your defensive opponent while they push everything back, eventually passing you or allowing you to miss with a sloppy mistake. 

This special series of coaching videos will break that cycle by teaching you how to:
  • Place your volleys on a dime after learning what technique elements direct the ball exactly where you want it to go. 
  • How to carve amazingly sharp angles that land in play and then bounce off the court out of reach. 
  • The secret to developing soft, feathery touch so you can hit drop volleys shorter and angle volleys sharper. 
  • Why so many players muff shoulder high, floating volleys and how you can hit them with authority without making those embarrassing mistakes.
  • 3 simple steps to hitting the high backhand volley with confidence and placement so you can put them away instead of resetting the point or giving it away with an error. 
  • Much more!
This special coaching would normally sell for $97 but if you register for Pusher Domination today you’ll get access to it absolutely free. 
BONUS 2 - "Drop Shot Success"
Defensive opponents are masters at putting you out of your comfort zone and forcing you to play on their terms...

Time to turn the tables on them by mastering the drop shot! 

It's no secret that most pushers, dinkers, and moonballers make their living at the baseline. It's hands down where they're most comfortable. That's why pulling them up to the net with a great drop shot is one of the most effective plays you can deploy. 

Unfortunately most tennis players have "hands like a fish" when it comes to the drop shot, which is where this special coaching series comes into play. It will teach you: 
  • Why most tennis players are trying to hit the drop shot all wrong, and how you can eliminate the most common mistakes. 
  • How to sneakily disguise your forehand and backhand drop shot so you can catch your opponents off guard and make them scramble. 
  • The single most important element to hitting great drop shots even when your opponents don't give you any pace to work with. 
  • Much more!
This special coaching  would normally sell for $47 but if you register for Pusher Domination today you’ll get access to it absolutely free. 
Your Success Is GUARANTEED
Pusher Domination comes with a sixty day, 100% unconditional money back guarantee...but that's just the beginning. I personally promise that if you execute what you learn then within 60 days you will be beating defensive opponents that you never have before. Your teammates and opponents will envy your newfound accuracy, power, strategic prowess and winning attitude. You'll be able to place your forehands and backhands on a dime, blow short sitters past players with ease, and execute game plans that win you matches literally twice as fast as before. 

I take your improvement very seriously, just like the improvement of all the other players you've read comments from on this page and I vow to do whatever in takes to make your tennis dreams and goals a reality. 

At any time within 60 days, if you decide Pusher Domination has fallen short of being able to work a miracle on your inaccurate, weak, and frustrating results against defensive opponents, transforming them into the match wins you've always wanted just call (484) 938-8255 and tell any of my team members (or even me personally) and we'll give you a complete refund. You can also email or send your request by postal mail to the addresses below or even just stop by our offices. If you aren't fully satisfied with your forehand results I wouldn't feel right keeping your money, so we make it as easy as possible to get a refund. 

And just to be clear, there are absolutely no strings attached, no forms to fill out, nothing to prove and I promise you won't be questioned. You don't even have to give any of the course materials back or delete them from your computer, smart phone or tablet. Even if I could take the instruction back I'd rather you keep it as my way of saying "thank you" for putting your trust in me as a coach and giving Pusher Domination a try. 
I believe so strongly in the programs we create here at Essential Tennis that I'm happy to put my own name and reputation on the line as well as take on all the risk of you giving Pusher Domination a try. Over 9,000 tennis players all over the world have put their trust in me as their digital coach within our paid programs and you can, too. 

Ian Westermann
Head Pro at Essential Tennis LLC
2838 N. Brookfield Road, Suite 1
Brookfield, WI 53045

Email: ian@essentialtennis.com
Don't Hesitate - This Is Your Chance
Anyone can transform their frustrating results against defensive opponents into success using the Pusher Domination system. I've shown you proof that my coaching methods work for others, and they will work for you, too. You also know that with our no-strings attached guarantee you are 100% protected and safe. So what are you waiting for?

It's been said that in your moments of decision, tennis and otherwise, your destiny is shaped. What will you decide to do right now? To do the same thing you've been doing and get the same old results or will you decide to change your results for the better by joining Pusher Domination...
LIFETIME Access To Pusher Domination

100% SECURE.

P.S.  The time is now. Your game is going to continue lacking the accuracy, power, strategy, and mindset you need to defeat defensive opponents until you take advantage of a comprehensive system of improvement like Pusher Domination. Will you take action? CLICK HERE TO DO IT NOW. 
"Far superior to anything I have come across online..."
"Your lessons make so much sense. Your step-by step explanations are far superior to anything I have come across in all my searches on the internet. You are like a tennis guru to me. Just wanted you and everyone else to know that it is all possible. I am not a spring chicken either. At 62 I can vouch for your program. So a huge ‘thank you’ and much appreciation your way."

Gloria

Oregon
3.5 NTRP
Essential Tennis Academy Student
"...this is a rare thing."
"Ian is someone who is a student of the game, he understands the principles, he studies film, and he studies players, and he studies technique and he studies how to coach. He brings all of that to the game and I think the people who he’s working with also bring that. So you really get someone who has thought about what they’re doing and how they can apply that to your game. If you like tennis and you want to get better this is a rare thing." 


Daniel

California
3.5 NTRP
VIP Singles Domination Student
"...Ian can help you fix it."
“If there’s any part of your game that you’re stuck on and you want to improve on Ian can help you fix it. I should have bumped into Ian or someone like Ian 20 years ago.” 

Marcus

Puerto Rico
3.5 NTRP
VIP Intensive Student
"This is the bread and butter of what tennis is all about..."
"If you want some good coaching that is really integral and actually really does what they say it’s going to do then come here. If you want a quick fix, you just want something surface, there’s lots of other things out there that will tell you how wonderful you are, and not change anything, they’ll just put a veneer over what you’re doing. This is the bread and butter of what tennis is all about, the nitty gritty. The quality of the program was, I thought, the best I’ve ever been to."
 

Kim

BC, Cananda
4.0 NTRP
VIP Doubles Domination Student
"...strong changes in my game within 48 hours..."
“The revelation for me has been how easily the pieces of puzzles were put together. I’ve been taking instruction from pros for nearly 9 years, I started the sport by taking lessons, and I’m out here today and I’ve learned more about what it really means to watch the ball - why am I doing that? The impact of doing that. It was all just broken down fundamentally to a place where I could learn from, apply, and unexpectedly was able to pick up some pretty strong changes in my game within 48 hours - that was very surprising.”

Jaci

Virginia
4.0 NTRP
VIP Intensive Student
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