The Fundamentals of Serve Transformation
Do you go whole games without winning any “free” points with your serve?

When it's your turn to serve are your opponents in the driver’s seat more often than not?

Is your confidence in holding your serve shaky at best?

If you answered “yes” to any of those questions then it's time to face the facts: your serve is a liability and it’s holding you back from the success you deserve. 

Don’t worry - what you’re about to read is going to be extremely eye opening and encouraging. 
You’re Fighting Uphill
Playing tennis without a solid, fundamentally sound service motion makes the whole game more difficult than it needs to be. 

Worst case scenario you double fault whole games away, digging a hole almost impossible to crawl out of…

Or, if you’re like most players, you can hit the ball over the net and into the correct service box easily enough, but only by being conservative which sets up your opponents to begin every point on their terms. 

Every time you try to hit more aggressively you lose’s a maddening cycle of errors followed by ineffective deliveries. 

It’s time to take action so you can stop letting down your partners, teammates, and yourself. 
It’s Not What You Think…
Don’t waste your time with “tips” and “tricks” to increase your serve power or spin. 

You might as well be putting lipstick on a pig…

The truth of the matter is any lack of power, spin, consistency, or effectiveness can always be traced back to fundamental technique flaws. 

If you don’t get to the root of the matter and fix the core problems with your motion you’ll be stuck in serve purgatory for the rest of your playing career, working hard to put a veneer on top of your faulty swing which will only lead to more failure. 

Everybody wants you to believe that they have the “secret” drill, catch phrase, or analogy to magically give you the power and placement you need, but it doesn’t work that way in real life. 

You need to make real, substantive changes to your swing to get the results you want. 

Good news - it’s much easier, and much less expensive than you think. 
A Step By Step Serve System
You don’t need to pay a pro for lesson after lesson to fix your serve and transform it into a reliable weapon. 

All you need is a proven process to follow that takes out all the guesswork so you can stop clicking around random videos on the Internet, head right to the court with a few balls, and get to work. 

That’s precisely what we’ve created within the Serve 101 digital coaching program. 

You’ll be guided through a systematic approach of serve development so you can learn all of these skills guaranteed:
  • 3 easy progressions to train your toss for pinpoint accuracy and consistency so you can stop chasing poor ones. 
  • Step by step coaching on how to overhand throw and why it’s a vital element for your serve success. 
  • The truth about different stances like the pinpoint, platform and hybrid - plus how to choose which is best for YOU. 
  • What huge mistake most players make when using their legs for power and what to do instead. 
  • How to hit ANY target (T, body, wide) from ANY starting position on the baseline so you can exploit all your opponent’s weaknesses. 
  • The crucial serve position that most players miss robbing them of smooth, effortless power so you can grab free points easily. 
  • Much, much more!
A New Serve. A New You.
Fixing the fundamental flaws in your serve will unlock a whole new experience for you each and every time you step onto the court. 

Instead of fearing your service games you'll relish them, knowing that you'll be in the drivers seat, taking control of every point from the very beginning. 

Just imagine having the ability to pick a target anywhere in either box, swing at the ball with full confidence, and hit it reliably. High level players are able to do that because they've developed a mechanically sound motion. Now you can, too. 

Suddenly doubles partners will love being paired with you, and look forward to playing the net as you unleash delivery after delivery that sets them up to look good finishing points. 

Singles opponents will quickly learn that they can't take breaks of serve for granted any longer after you start purposefully constructing points starting with a perfectly placed service delivery. 

More free points, holds of serve, and pressure on your opponents is going to mean a completely new level of fun and success on the court. 
World Class Coaching - Everywhere You Go
So how does this program actually "work"? 

After completing the registration form you'll be asked to create a user name for the Serve 101 membership website. 

This is where all of the coaching videos are conveniently organized by phase and topic:
You can login to the membership portal to watch and review the coaching videos from absolutely any device: your home computer, office computer (I won't tell), Android or Apple phone, and Android or Apple tablet. 

Not only are all of the videos compatible with any computer or handheld device but you can freely download them as well in any quality you prefer, all the way up to 4k resolution (double the quality of full HD). 

All this means you have the ultimate flexibility and convenience to learn when, where, and how you want. Whether you're on the court, in your living room, or traveling every lesson will be at your fingertips. 
Who Are We And Why Should You Listen To Us?
Tennis became an obsession for me the moment I discovered it at age 11. I competed in high school and college while completing the four year "Professional Tennis Management" program offered by Ferris State University in partnership with the USPTA. 

After graduation in 2004 I went right to work teaching full time at some of the most prestigious clubs in the United States including Congressional Country Club in the Washington DC area. 

Even though my job was at an incredible club and I was on the court constantly I started to become frustrated. So few of my students shared my passion for improvement and learning. Most wanted a "quick fix" while others didn't want to learn at all and treated my lessons like a social hour. 

It was out of this frustration that Essential Tennis was born in 2008. I worked hard to grow it on the side and in 2011 I was able to quit my teaching job at Congressional to pursue my dream of world wide impact full time. Since then my videos have been viewed more than 23 million times on YouTube where Essential Tennis is the largest instructional tennis channel in the world with over 71,000 subscribers. 

I'm now privileged to have helped over 5,000 players in 144 countries through our digital coaching programs and Essential Tennis has become a worldwide leader in online tennis improvement. Creating systems of learning like Forehand Mastery is my passion and I continue to work hard at my own ability as an instructor and coach. 

I know beyond a shadow of a doubt that Forehand Mastery will work for you, but you don't have to take my word for it:
What Our Students Have To Say
Every lesson within the Serve 101 course plays a crucial role because it fits into a comprehensive system for serve success. 

This isn’t a dump of “tips and tricks” like most of what you get online, it's a step by step program just like the ones that we create for our one on one VIP coaching students. 

These students have invested $8,000 or more to spend time in person with the Essential Tennis team and receive a process to follow that transforms their results and sets them on a path to long term improvement, just like the Serve 101 program.

Here’s some feedback from a few of those VIP Intensive students:
"It's been pretty amazing."
"I felt like I was getting better but (at home) not at the pace I really wanted to...In the last 7.5 hours I feel like I’ve improved my game pretty dramatically. Better form, more consistency, more confidence, more control of the ball. All in all, it’s been pretty amazing. I can’t wait to get home and practice more and put it into use.

I see a marked improvement on both wings on my forehand and my backhand, looking more like a professional shot that I wanted to emulate but didn’t have the wherewithal to know exactly how to do it, despite trying very hard and taking lots of lessons.

This might sound crazy but I’ve accomplished more in the last 7.5 hours than an entire year of taking conventional lessons.

If you’re serious about evolving your game, I don’t think you should even think about it twice - just do it. I mean, you’re already spending the money on lessons every week...twice a week...three times a week, sometimes. Do you want your game to get better now or later? 

The Essential Tennis team is very fun and positive and passionate about what they do, so by osmosis you get the same feeling. It’s good to know that there are people out there who share my enthusiasm and passion for teaching on the same level I have for learning, because you almost have to have the both to put seems like it’s not just about the money, it’s the passion.


Los Angeles, CA
4.5 NTRP
VIP Intensive Student
"I've taken weekly lessons for 30 years but..."
"There are moments in our lives that we can look back upon and appreciate a decision we've made that has created a significant change. I've taken weekly lessons with local pros for the past 30 years but recently I discovered Essential Tennis. Wow! Who knew it was possible to improve with instructions via the Internet and videos?"


4.0 NTRP
VIP Intensive Student
Unbeatable Instructional Value
Learning all of the skills inside of Serve 101 from a world class coach who has the expertise to guide you through a step by step process of improvement would take dozens of lessons and cost thousands of dollars.  

Thanks to the power and convenience of digital video Serve 101 will give you the ability to work step by step through the exact same progressions that we create for our personal students at a small fraction of the cost: only $37

If you go to your average, run of the mill local teaching pro you can't even get a full lesson for that same financial investment. More importantly, the instruction you receive wouldn't be nearly as effective as the Serve 101 system. I know because I used to work in the club industry and 90% of those pros are in a "tips and tricks" mindset day in and day out, working hard to keep students entertained.

Not only is learning all of the different skills within the Serve 101 coaching program impossible in just one session with your local pro, but taking lessons the old fashioned way doesn't give you the ability to revisit, and review everything for the rest of your life, either. All of my online courses come with unlimited, lifetime access to every single lesson. 
Serve Transformation Is GUARANTEED
Serve 101 comes with a sixty day, 100% unconditional money back guarantee...but that's just the beginning. I personally promise that if you execute what you learn then within 60 days you will be hitting the best serves of your life. Your teammates and opponents will envy the precision, power, and effectiveness of your newfound "hero shot". You'll be able to blow aces past players with ease, place your serves exactly where you want them to go, and and feel literally 10 times more confident than before it's your turn to step up to the line. 

I take your improvement very seriously, just like the improvement of all the other players we guide and I vow to do whatever in takes to make your tennis dreams and goals a reality. 

At any time within 60 days, if you decide Serve 101 has fallen short of being able to work a miracle on your inaccurate, weak, ineffective serve, transforming it into the reliable weapon you've always wanted just call (484) 938-8255 and tell any of my team members (or even me personally) and we'll give you a complete refund. You can also email or send your request by postal mail to the addresses below or even just stop by our offices. If you aren't fully satisfied with your serve results I wouldn't feel right keeping your money, so we make it as easy as possible to get a refund. 

And just to be clear, there are absolutely no strings attached, no forms to fill out, nothing to prove and I promise you won't be questioned. You don't even have to give any of the course materials back or delete them from your computer, smart phone or tablet. Even if I could take the instruction back I'd rather you keep it as my way of saying "thank you" for putting your trust in me as a coach and giving this program a try. 
I believe so strongly in the programs we create here at Essential Tennis that I'm happy to put my own name and reputation on the line as well as take on all the risk of you giving Serve 101 a try. Over 5,000 tennis players all over the world have put their trust in Essential Tennis as their digital coaching team and you can, too. 

Ian Westermann
Head Pro at Essential Tennis LLC
2838 N. Brookfield Road, Suite 1
Brookfield, WI 53045

Don't Hesitate - This Is Your Chance
Anyone can transform their serve into a confident, effective swing using the Serve 101 system. I've shown you proof that our coaching methods work for others, and they will work for you too. You also know that with our no-strings attached guarantee you are 100% protected and safe. So what are you waiting for?

It's been said that in your moments of decision, tennis and otherwise, your destiny is shaped. What will you decide to do right now? To do the same thing you've been doing and get the same old results or will you decide to change your results for the better by joining Serve 101... 
Lifetime Access To Serve 101

100% SECURE.

P.S.  The time is now. Your serve is going to continue lacking the accuracy, power, and confidence you need until you take advantage of a comprehensive system of improvement like Serve 101. Will you take action? CLICK HERE TO DO IT NOW
"Far superior to anything I have come across online..."
"Your lessons make so much sense. Your step-by step explanations are far superior to anything I have come across in all my searches on the internet. You are like a tennis guru to me. Just wanted you and everyone else to know that it is all possible. I am not a spring chicken either. At 62 I can vouch for your program. So a huge ‘thank you’ and much appreciation your way."


3.5 NTRP
Essential Tennis Academy Student
"...this is a rare thing."
"Ian is someone who is a student of the game, he understands the principles, he studies film, and he studies players, and he studies technique and he studies how to coach. He brings all of that to the game and I think the people who he’s working with also bring that. So you really get someone who has thought about what they’re doing and how they can apply that to your game. If you like tennis and you want to get better this is a rare thing." 


3.5 NTRP
VIP Singles Domination Student
"This is the bread and butter of what tennis is all about..."
"If you want some good coaching that is really integral and actually really does what they say it’s going to do then come here. If you want a quick fix, you just want something surface, there’s lots of other things out there that will tell you how wonderful you are, and not change anything, they’ll just put a veneer over what you’re doing. This is the bread and butter of what tennis is all about, the nitty gritty. The quality of the program was, I thought, the best I’ve ever been to."


BC, Cananda
4.0 NTRP
VIP Doubles Domination Student
"...strong changes in my game within 48 hours..."
“The revelation for me has been how easily the pieces of puzzles were put together. I’ve been taking instruction from pros for nearly 9 years, I started the sport by taking lessons, and I’m out here today and I’ve learned more about what it really means to watch the ball - why am I doing that? The impact of doing that. It was all just broken down fundamentally to a place where I could learn from, apply, and unexpectedly was able to pick up some pretty strong changes in my game within 48 hours - that was very surprising.”


4.0 NTRP
VIP Intensive Student
Lifetime Access To Serve 101

100% SECURE.

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